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NBC News is launching “Finding Common Ground,” featuring bipartisan politicians discussing shared interests across its programs “Today,” “NBC Nightly News” and “Meet the Press.”

Audience research found viewers want less partisan coverage and more civil dialogue, leading NBC to make the initiative a major editorial focus.

The move reflects industry-wide efforts by mainstream media to counter bias accusations and rebuild credibility amid declining viewership.

“I turned off news all together.”

“Just talk to each other more.”

“Report things from both sides.”

Those are some of the responses NBC News received when it conducted consumer research for a new marketing campaign that promi

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