Sustainable farming advocates have long taken issue with pesticides, but eco-friendly crop protection products are often more expensive , shorter-lived, and slower-acting than their harmful counterparts.

What if farmers could instead use precision chemistry to drastically reduce the use of harmful pesticides and fertilizers while still protecting crops?

“It’s always been incredibly important to me that technology can be a force for good in agriculture.”

That’s the goal of Vive Crop Protection , a Canadian AgTech company promoting a “development-over-discovery” model to help farmers gain maximum crop protection while using minimal amounts of chemicals. The company has received $2.3 million in investment from Ottawa through the Federal Economic Development Agency for Southern Ontario (Fed

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