Dec 4 : Alan Rothenberg, the architect of the 1994 World Cup in the United States, said that criticism of the dynamic ticket pricing model for the 2026 tournament reflected the fact that such practices had become commonplace in sports and entertainment.

With the expanded 48-team tournament taking place across the United States, Mexico and Canada next year, debate over ticketing has intensified, with fans expressing frustration over the model.

However, Rothenberg — who transformed U.S. soccer through his leadership as chairman of the organising committee for the 1994 tournament, as well as co-founding Major League Soccer — argues that this practice is now unavoidable.

"In 1994, there was no concept of dynamic pricing. Today, I think we're all accustomed to it for concerts and sporting ev

See Full Page