Travel destinations the world over are struggling with a new kind of traveler: A younger millennial or Gen-Z tourist, hungry for experiences rather than cookie-cutter hotels.

Today’s tourists are “looking for a point of view,” interior designer André Fu explained at the Fortune Brainstorm Design conference in Macau on Tuesday. In other words, they are looking for a specific atmosphere or design ethos in choosing where to stay or eat.

And, Fu explained, this even extends to the luxury hotel space. “Luxury is not about the fabrics. It’s not about the marble. It’s about feeling. It’s about connection. It’s about the emotion that you get when you’re in a space,” he said.

“When you have that feeling that this is a space that’s designed around you, rather than you being just a particle in tha

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