The European Union has formally opened an antitrust investigation into Meta Platforms over its decision to restrict how rival artificial intelligence (AI) services can operate on WhatsApp. The move, announced by the European Commission, marks the latest development in Brussels' ongoing crackdown on the power of Big Tech, specifically focusing on how dominant firms use new AI features to gain an unfair advantage. Advertisement

The investigation centres on a policy change Meta implemented in late 2025. This new rule prohibits third-party AI developers from using the WhatsApp Business Solution if AI is the main service they offer. Essentially, the policy appears to block general-purpose chatbots from accessing the platform, while Meta’s own service, Meta AI, remains fully integrated and acc

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