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Rising Assistants: AI shopping assistants have shifted from novelty to routine as retailers and tech companies deploy more tools to simplify online shopping. New AI services have launched ahead of Black Friday and the holiday season. These tools aim to ease gift searches leading up to Christmas. The focus of this One Tech Tip is how these AI systems streamline shopping decisions across platforms. (Generated image)

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Retail Chatbots: Retailers are expanding chatbot use. Amazon launched its Rufus assistant in 2024, followed by Walmart’s Sparky, which synthesises reviews and suggests items for occasions such as Christmas. Target offers a seasonal gift-finder chatbot, while Ralph Lauren and Microsoft created “Ask Ralph” for style recommendations. These assistants replace key

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