SS Rajamouli’s Varanasi is already creating quite a lot of buzz. With stars like Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran, the movie has left fans excited even a year before its release. Now, with the hype and audience craze, OTT giants are scrambling for their digital rights.

As per HT sources, Varanasi is one of the most talked-about projects and is the hottest property in the streaming market. OTT giants are going all out to secure their rights, and naturally, this has already started a bidding war. According to the portal’s trade sources, platforms are considering paying amounts as high as for any Hollywood film, with the final figure potentially reaching Rs 1,000 crore.

If it comes to fruition, this would set a new record for pre-sale collections for an Indian film ba

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