Changing consumer habits, in some cases driven by weight loss medications, inflation, and digital convenience, are reshaping the landscape for pizzeria operators heading into 2026, according to a new industry report.

The " 2026 Pizza Industry Trends Report " released by Pizza Today identifies several factors influencing how and what Americans are ordering. While pizza remains a staple, with the U.S. projected to have over 75,700 pizzerias in 2025, revenue is estimated to fall slightly by 0.3% to $49.5 billion.

The report highlights the growing influence of GLP-1 weight-loss drugs on dining choices. Approximately 12% of Americans report using these medications, which reduce appetite and slow digestion.

Consumers using these drugs often focus on protein intake to maintain muscle mass wh

See Full Page