(CNN) — Netflix has submitted the highest bid to date for Warner Bros. Discovery’s studio and streaming assets, according to people familiar with the secretive bidding process.

Netflix’s most recent offer, submitted on Thursday, valued the Warner Bros. studio, HBO Max streaming service and related parts of the company at around $28 per share, sources said.

Paramount also submitted a new bid on Thursday, closer to $27 per share, one of the sources added.

The two offers aren’t apples-to-apples, however, because Paramount has been trying to buy all of Warner Bros. Discovery, including CNN and other cable channels, while Netflix and another bidder, Comcast, have only shown interest in the studio and streaming assets.

The mega-media bidding war has intensified in recent days, captivating a

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