At the recently concluded CII Big Picture Summit 2025 , CII’s flagship event for the Media and Entertainment sector, Prime Video India’s senior leadership, Nikhil Madhok, Director and Head of Originals, Prime Video India took the stage for a PowerTalk titled “Prime Video and the Next Frontier of India’s Entertainment Revolution.”

In a wide-ranging conversation with seasoned journalist Suhani Singh, Deputy Editor, India Today Magazine, Nikhil Madhok reflected on the evolving streaming landscape, scoping out the stories and genres currently missing, while highlighting Prime Video’s commitment to authentic storytelling and new creative voices. He also highlighted the service’s continuous growth across the diverse market and the key drivers propelling its success.

Underlining Prime Video

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