Social media giant X has been hit with a 120 million euro ($140 million) fine by the European Commission for breaching transparency obligations, in the latest challenge to a U.S. big tech company by the bloc.

The Commission on Friday said breaches include "the deceptive design of its 'blue checkmark', the lack of transparency of its advertising repository, and the failure to provide access to public data for researchers."

The ruling follows a two-year investigation under the Digital Services Act (DSA), which was adopted in 2022 to regulate online platforms. The Commission said that failure to comply with the decision may lead to penalty payments.

"Deceiving users with blue checkmarks, obscuring information on ads and shutting out researchers have no place online in the EU," said Henna V

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