You probably missed it, I'm guessing.

That could apply to anything that has happened in MLS this season. With most of the league's matches behind a double paywall of Apple TV and MLS Season Pass, fewer people were watching America's domestic soccer league in its final full season before the 2026 World Cup.

Of course, we can't confirm those numbers because every trillion-dollar streamer protects its viewership data like it's Area 51. And every time someone with knowledge of the data talks about the data, we have no reason to believe what they say because, well, they have no reason to tell us the truth. Just take MLS commissioner Don Garber's comments from earlier this season that viewership is up "almost 50% compared to last year." Meanwhile, league-wide attendance is down from la

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