Idid not have “Micron kills its consumer business” on my 2025 bingo card.

The company announced the shuttering of its Crucial brand on Wednesday morning in unexpectedly simple, transparent language . The short version: Micron is concentrating on their business customers, where the demand has “surged” for memory and storage—thanks to data centers and their scaling up for AI.

(Translation: ‘We can make way more money through enterprise customers, so we will.’)

As noted in this same post, this decision ends 29 years of the Crucial brand. I can’t say I’m completely shocked. But I am surprised by what this move partially implies. Namely, enterprise’s hunger for memory and storage lasting for years and years.

Am I nervous for consumers? Not just yet. But I am wondering if the somber est

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