Lucknow: After the tremendous success of ‘One District, One Product’ (ODOP), the Uttar Pradesh government is now set to launch ‘One District, One Cuisine’ (ODOC) to showcase the state’s diverse culinary heritage.

Chief Minister Yogi Adityanath on Friday announced that the ODOC initiative will give each district a unified identity based on its signature dish.

Chairing a high-level meeting on Friday, the Chief Minister said Uttar Pradesh’s food traditions — from the halwa of one region to the dalmoth of another — reflect the cultural soul of the state.

He stressed that each district’s speciality dish must be followed by improvements in quality, hygiene, packaging, branding and marketing so that local cuisines can be transformed into strong marketable brands.

Yogi Adityanath said that OD

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