Jessica Alba hit the Saudi Arabia ’s Red Sea Film Festival on Friday delivering a message of empowerment in an on-stage conversation as the country continues to build its local film and TV industry.

The Trigger Warning star talked about her push into production under the banner of her Lady Meadowmark and new label Lady Spitfire.

“I spent 12 years on my business The Honest Company, took it public, brought in a new CEO, got it settled and thought right, ‘I can go back into the thing that is my passion’ and that’s storytelling. I think there is no more powerful medium to open people’s minds, to open people’s hearts,” she said.

Alba explained how her love of storytelling grew out of being “a sickly child” who spent periods of time in hospital.

“I remember watching movies and TV show

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