One year after Pushpa 2: The Rule, Allu Arjun’s rise from mass hero to India’s most bankable brand icon tells a story bigger than box office numbers.

The Indian film industry witnesses many hits, but only a handful of films manage to push a star into a league of their own. Pushpa 2: The Rule stands firmly in that rare category. When the film was released, it didn’t just post staggering box office earnings; it altered Allu Arjun’s positioning in the entertainment and advertising ecosystem.

The film’s record-breaking reception turned him into a brand that transcended cinema, creating an impact that went far beyond the theatre. His on-screen intensity, mixed with his grounded off-screen personality, forged a connection that both audiences and brands instantly trusted.

Why did brands rush t

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