Mad Swans is the new resort bringing fun back into luxury
Adam Bloodworth checks into Mad Swans, the UK’s most provocative new British countryside staycation. This piece is published in City AM The Magazine , Winter edition, distributed at major Tube stations and available to pick up from The Royal Exchange.
I love nothing more than a staycation in the British countryside – but let’s be honest, the hotels can feel samey-samey. Everything on the menu is locally sourced, croquet sets adorn the manicured lawns and Farrow & Ball’s Forest Green slathers the walls.
So for my latest countryside escapade I opted for something different – Mad Swans, a new Center Parcs-style resort near Bath, which is completely batty. The website encourages visitors to blast music from their golf buggies, whi

City A.M.