Victoria’s Secret brought sexy back – and it’s paying off.
Its iconic October fashion show turbo drew plenty of Puritanical tut-tutting but also boosted its sales this fall, CEO Hillary Super said on a Friday earnings call.
“This year’s fashion show was a defining moment in how we have evolved into the new era of sexy,” she said. “The show serves as a powerful acquisition engine.”
The company saw its shares soar by more than 15% late Friday morning after it raised its full-year guidance for 2025 and turned in its highest quarterly sales growth in more than four years – up 9.2% to $1.5 billion for the quarter ended Nov. 1.
Despite mixed reviews about the controversial show – which was canceled in 2019 amid scandals including its ties to late perv financier Jeffrey Epstein and brough

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