It all started when Mike Natenshon’s girlfriend threw out his favorite — but ratty — T-shirt. He set out to replace it with something as comfortable but nothing he could find felt the same. So he solicited his friend Adam Lynch to join him, and together they developed a custom fabric from recycled beechwood and cotton and made their own T-shirt.

That was in 2009 and the company they created, Marine Layer , has now grown into a full lifestyle brand with more than 50 of its own stores across the U.S. and a robust wholesale business.

The founders, who are East Coast natives who relocated to San Francisco, traveled to New York City to showcase their latest addition, the Patch Bar, next to their NoLIta store on Prince Street. The unique space is behind an unmarked door and down a flight o

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