(CNN) — As billions of fans around the world tuned in to watch the World Cup draw on Friday, they also got the opportunity to watch FIFA President Gianni Infantino present a new, somewhat puzzling, award.

World soccer’s governing body announced in November that this year would see the introduction of the FIFA Peace Prize – a new annual accolade given to someone who FIFA says has taken “exceptional and extraordinary actions for peace and by doing so have united people across the world.”

It was a surprise to no one that US President Donald Trump received the inaugural prize on stage before the draw took place.

But, while FIFA says the award was presented on behalf of more than 5 billion soccer fans worldwide, how the winner was chosen isn’t exactly clear.

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