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From the runway to street style to social media and beyond, bag charms have firmly maintained their grip on the fashion world. The handbag add-ons saw their first big resurgence when hashtag “birkinify” began trending on TikTok in 2024. Users were seen adorning their purses — Hermès Birkin or other — with charms, keychains, twillies and beads. And just when the craze got a whisper of dying down, Labubu -mania entered the chat, welcoming bag charm revival 2.0.

Throughout the year, Blackpink’s Lisa, Dua Lipa and lots more A-listers have been spotted coveting the mega-viral accessory sold in randomized blind boxes. And while the Labubu

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