Quick commerce is rapidly becoming a mainstream shopping behaviour in India, now contributing nearly two-thirds of all online grocery orders. The segment is growing quickly, particularly in smaller cities, where adoption is accelerating at 8–9% annually.

The sector's rise is evident as quick commerce now powers 45% of festive purchases this year. To address this shift, WPP India has launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook for Retail & Quick Commerce in collaboration with Meta. The Playbook reveals how consumer journeys are being reshaped "from planned buying to instant, inspiration-led purchases". Advertisement

Connecting Discovery to Real Sales

Awareness of quick commerce is widespread, with 91% of internet users familiar with the services, and m

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