Manitoba Tories enlist veteran Alberta strategist to help election campaign efforts

The Manitoba Progressive Conservatives have hired Alberta strategist Stephen Carter to guide their next election campaign.

Carter led what was called the "purple wave" mayoral campaign of Naheed Nenshi in 2010 in Calgary, which harnessed social media, appealed to a broad cross-section of voters and led Nenshi to an unexpected win.

Carter also helped guide the rise of Alison Redford, who became leader of the Alberta Progressive Conservatives and premier despite having almost no caucus support.

He later served as chief of staff to Calgary Mayor Jyoti Gondek.

Carter describes himself as "an old-school PC" whose interest in politics started with former federal PC leaders Joe Clark and Jean Charest. He said he was saddened to see Progressive Conservative parties disappear in some jurisdicti