Despite the fact that Salesforce CEO Marc Benioff talks about AI nonstop , regularly chimes in on the AI news of the day , and endlessly pushes his company’s AI platform, he seems worried that people just aren’t associating Salesforce with AI. Luckily, he has a solution in mind, according to a report from Business Insider : changing the company’s entire name to Agentforce to evoke the AI agents that he’d like the company to be known for.

While the suggestion of changing the company’s name was apparently raised in jest, Benioff took it seriously and told the publication that a new corporate name might be in the works. “That would not shock me,” he reportedly said, with an apparent preference for the name Agentforce—currently the name used by a number of the company’s AI-related servi

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