Cygnet didn’t start as a spirits brand. It started as a question about impact. Speaking at during Art Week, artist and filmmaker Andrew Levitas said he and his wife, classical singer Katherine Jenkins, set out during the pandemic to make a that was easier on her voice and easier on the planet.

They began working with a sixth-generation distiller, trying to make something —and clean enough that Jenkins would actually enjoy it. She wanted manuka honey, something she relies on as a singer, but without added sugar or any of the harshness that normally comes with gin. “Eventually we landed on something that she would drink,” Levitas said, after distillers initially told them it couldn’t be done.

But the real breakthrough was the mindset behind it. Levitas said they realized early on that if t

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