Dr Bill Lumsden, director of whisky creation at Glenmorangie and Ardbeg, is not your classic whisky blender. In India, for the unveiling of The Original 12, he captivated audiences with his trademark wit, tales of curious experiments and triumphant accidents, the very ingredients that have shaped Glenmorangie’s modern identity. It becomes evident that for him, the craft is as much emotional as it is empirical—a place where science and imagination meet to whisky. His philosophy begins with a simple provocation: “What if…?” That question drives everything from Glenmorangie A Tale of Spices, inspired by the rainbow hues and fragrant aromas of spice markets he has wandered through across the world, to his boldest frontier yet, the Lighthouse innovation distillery. “I’m always looking to bring
The Emotional Side Of Whisky: Dr Bill Lumsden On Craft, Creativity And Collectability
Free Press Journal3 hrs ago
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