Ontario, Dec 6 (The Conversation) As Generation Z — those born between 1997 and 2012 — enters the workforce in growing numbers, Canadian employers are encountering a cohort whose expectations and behaviours signal a fundamental shift from current norms.

Unlike previous generations, Gen Z brings pragmatic sensibilities shaped by the unique social, economic and technological landscapes of their upbringing.

Gen Z grew up amid economic uncertainty, technological upheaval and heightened social awareness. Unlike millennials, who entered the job market with “great expectations” for rapid promotions and pay raises, Gen Z is more pragmatic.

And so if Canadian organisations want to attract, engage with and retain this generation of talent, it’s essential to understand what makes them tick.

Purpo

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