Lay’s charged into the FIFA World Cup 2026 spotlight with a celebrity squad that instantly grabs attention. Lionel Messi , Alexia Putellas, Sir David Beckham , Thierry Henry and Steve Carell anchor the brand’s newest “No Lay’s, No Game” campaign as they argue, joke and push each other to host the biggest watch party of the year, per DesignRush.

The ad opens on a chaotic group video call. Everyone wants a party, but nobody wants to host. Each star claims someone else has the better house. Henry insists Beckham should take the role, Beckham hesitates, and the conversation spirals into friendly bickering. They settle the debate by drawing names from a bowl, but every slip hilariously carries Beckham’s name. He gets the job, and he can’t talk his way out of it.

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