This year’s busiest shopping day was a boon for live-shopping apps.

Even at a time of inflation and economic uncertainty, Americans were ready to spend come Black Friday. U.S. online spending was up 9.1% from last year, according to data from Adobe Analytics.

While holiday spending has typically been dominated by traditional e-commerce, live-shopping platforms TikTok Shop and Whatnot also reported record-breaking sales during Black Friday and Cyber Monday.

On Black Friday, the livestream marketplace Whatnot reported more than $75 million in single-day live sales, tripling last year’s total. On average, shoppers bought 40 items per second.

One small business in the sports card category sold more than $1 million in a single show. The highest-priced item sold on Black Friday was a sports

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