When Michelin-starred UK chef Heston Blumenthal turned to skinny jabs to lose weight, his appetite evaporated and he realised the popularity of such medications risked biting into restaurant sales.

So he devised a menu-lite, offering small plates of his star menu -- "The Journey" priced at £350 ($467) per person -- at his Fat Duck restaurant in the village of Bray, west of London.

His website describes the new "Mindful Experience" menu launched in October, costing £275 per person, as "a journey into the culinary creativity and Wonka-like wonderment of Hestonland".

It says the menu is "a scaled-back version of each dish", allowing diners to explore "mindfully, slowly savouring every mouthful, taking the time to detect flavours, textures, aroma".

Following the United States, injections t

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