The Indian paint market is on the cusp of recovery, with leading manufacturers expecting a boost in sales and improved margins in the ongoing quarter. This optimism follows a period of aggressive discounting due to new entrants and extended monsoons hampering previous earnings.

Top companies like Asian Paints and Berger Paints have outlined their strategies for a potentially competitive landscape as they project steady growth due to factors such as a good monsoon and GST relief. Price increases of 1.5-2% have been noted following a challenging period exacerbated by weather disruptions.

These players are pinning hopes on improved consumption in the second half of FY26, backed by supportive economic measures. While competition remains stiff, the outlook for the fourth quarter appears promi

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