Post-pandemic, India has seen a boom in the health food industry, with even dairy giant Amul entering the protein market two years ago. TCPL has ventured into the plant-based meat products industry under the brand Tata Simply Better, with nuggets and burger patties. ITC has introduced plant-based protein products such as burger patties and nuggets, and also launched egg and milk biscuits. Nestlé India has collaborated with restaurant chains Social and Boss Burger to introduce a trial launch of Maggi Professional's plant-based offerings.

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