American homeowners have had a turbulent relationship with wallpaper. First, they embraced it: For the better part of the 20th century, it was a staple in homes across the country. Then, sometime around the 1990s, it was rejected in favor of minimalist decor schemes. When maximalist styles came roaring back in the early 2010s, the arrival of easy-to-remove peel-and-stick options seemed to provide even more options for pattern lovers.

Now, Pierre Jean Delaye thinks it’s time for the next chapter. This fall, he launched Veer Decor to shine a light on non-woven wallcoverings—a type of wallpaper backed by a natural- and synthetic-fiber blend similar to coffee filters and teabags. For proponents like Delaye, it occupies a sweet spot between the classic-but-finicky nature of traditional paper a

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