The board of Breast Cancer Alliance announces the hiring of seasoned media executive, Michelle Bella, as its new Executive Director. Michelle brings an impressive track record of development and growth with over 20 years of strategic marketing experience, including at ESPN/The Walt Disney Company, NBC Universal/Telemundo and Univision.

“We are thrilled to have a professional of Michelle’s caliber and talent lead Breast Cancer Alliance as we enter our 30th year. Her passion for excellence and engagement will build on the tremendous energy of our donors and our board, as we continue toward our goals of improving treatment of and, ultimately, eradicating breast cancer,” said BCA President Karen Colella.

Michelle has broad experience in media and sports marketing with demonstratable results

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