Just over a week ago, tarot reader Trevor Ballin posted a photo of Dior’s creative director, Jonathan Anderson, having his tarot cards read . The post, which hit 50,000-plus likes, felt fitting: Christian Dior himself was famously superstitious, consulting psychics and stitching lucky charms into his gowns. And now, scores of brands and designers are following suit, using spirituality to inform decisions, inspire products and connect with consumers, who are increasingly turning to spiritual forces to guide them in uncertain times.

Across TikTok, spiritual “WitchTok” videos like tarot readings, full-moon rituals and manifestation tips have surged over the past year, with currently 9.6 million videos under the #WitchTok hashtag. Over on Etsy, users in their thousands are flocking to hire

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