Saurabh and Gaurav Luthra began their journey a decade ago in Delhi’s Hudson Lane with Mama’s Buoi — a casual, youthful space popular among college-goers. Their fortunes changed when Romeo Lane opened in Delhi’s Civil Lines and later expanded dramatically to Goa’s Vagator during the post-Covid tourism boom. With sweeping sea views, fire performers and loud Bollywood nights, Vagator’s Romeo Lane quickly became a crowd-puller. Its scale, spectacle and Indian flavour set it apart in Goa’s competitive nightlife scene.

A Brand That Malls Fought For

The success triggered breakneck expansion. From Indore and Nagpur to Agra and Dehradun, malls competed to bring Romeo Lane in as an anchor nightlife brand. Developers were willing to bear construction costs. Franchisees signed strict contracts,

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