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AI has completely transformed the internet – but not all for good.

News investigations have revealed a surge in AI-powered scams, fraudulent ads, and deceptive marketing tactics pushing users to AI-generated storefronts, fake “family-run businesses,” and deepfake influencers.

Internal documents leaked from a leading social media giant estimated that users were shown up to 15 billion scam-risk ads per day. It’s an endless data harvest, feeding an ad economy that has transformed users from customers to products.

But one company is fighting back, and users (and investors ) have rushed in.

The Dark Side of Data

Today’s digital

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