Anyone expecting former Ohio State offensive coordinator Brian Hartline to ease quietly into his first head-coaching job got a different picture on day one. After helping Ohio State win a national title, he came to USF with the urgency of someone who plans to raise the bar immediately.

“I hate losing,” said Hartline on his Monday appearance as head coach, “and so we will do everything tirelessly to make sure that’s not the case. We’re gonna win here at South Florida. It’s a fact. We’re gonna win here.”

USF’s new CEO of Athletics, Rob Higgins, in his first significant hire since taking over the department, went straight for Hartline, describing him as the exact profile needed to steer the Bulls into what he called one of the most pivotal stretches in program history. To Higgins, the attra

See Full Page