Hot on the heels of Wrapped 2025, Spotify has finally started to bring music videos to subscribers in the U.S. and Canada. The streaming service has been beta testing the feature in various territories like the U.K., but until now it hasn't been available in North America.

Music videos are a proven way to help build fandom. After a fan engages with an artist’s music video, they’re more likely to dive deeper into their artistry.

Spotify

The feature is still currently in beta and only available to users with a Premium subscription. While the feature remains in beta, only a limited amount of videos will be available — but Spotify says it has plans to expand the catalog in time.

"This expansion gives millions more listeners access to a catalog of official music videos, from studio versions

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