YouTube TV says it will begin offering cheaper, more targeted packages of programming starting early next year.

YouTube TV Plans, a collection of 10 different packages, are designed to offer “more choice and flexibility to our subscribers,” the company said Wednesday in a blog post. Individual plans can be combined, allowing heavy viewers of sports and news, for example, to get their fix without paying extra for general entertainment fare that is increasingly available outside of the pay bundle . A family entertainment plan is also in the mix.

Pricing and a launch date have not yet been announced for the packages, which include a sports plan with a comprehensive selection of channels including all of the ESPN networks.

Christian Oestlien, a YouTube veteran who was recently upped to V

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