The intersection of digital precision and high-octane reality takes center stage as the 2025 Performance Racing Industry (PRI) Show returns to the Indiana Convention Center and Lucas Oil Stadium.

Running from Dec. 11-13, the trade show highlights a rapidly expanding sector of the motorsports world: sim racing and esports.

This year’s event features a robust lineup of activations designed to bridge the gap between virtual competition and professional track racing. Leading organizations, including Dallara-AK ESports, Podium 1, SIMCraft, SRO America and Team America/Init Esports, will showcase professional-grade simulators and host competitive events throughout the week.

“SIM racing has grown into an exciting part of the motorsports world, and the 2025 PRI Show brings multiple activations

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