On the Ask Us Anything podcast, BOH editor in chief Kaitlin Petersen taps former Trade Tales guests to answer real, confidential designer questions, offering a safe space to discuss business challenges. Have a question of your own to ask? Send an email to start the conversation.

This week, Ashley Hughes , the founder of Dallas-based Muse Noire Interior s, joins Ask Us Anything to answer a question from a fellow designer who is feeling stuck. She launched her firm with a familiar strategy—casting a wide net and saying yes to everything—but while setting the bar low helped her secure early clients, it was never her long-term game plan. Now, she wants to reach the next level of clientele .

Hughes jumps in with advice on looking both inward and outward to connect with the rig

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