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Holiday dressing has officially entered its slippery-ice phase. You know, the season where everyone wants to look effortlessly polished while sweating beneath 12 layers?

Boden , however, has decided to make things easy by dialing into the one winter aesthetic that never misses — apres-ski chic.

The brand’s new collection leans into warmth, color, and classic confidence, all without veering into costume territory. It’s festive dressing with altitude.

Boden’s story starts back in 1991, when it launched as a tiny London mail-order catalogue made of just eight menswear pieces. Since then, it’s evolved into the reigning authority on cheerful

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