Sponsorship and product tie-ins are a fact of movies and TV in the 21st century. What’s the point in having an intellectual property if you can’t shoehorn it into another thing that’s popular? That’s why we get Fallout or that Kill Bill animated sequence inside of Fortnite . Recognizable things within other things. It’s modern nostalgia fusion. The latest of these is not one you might expect. You can now explore the familiar haunts of Hawkins, IN from Stranger Things within an update to Microsoft Flight Simulator 2024 . We would classify this collab as “weird.”

In a legitimately clever metatextual press release on Xbox.com , an in-universe article with the dateline of September 9, 1987 tells us a local Hawkins entrepreneur has launched Hawkins Heli-Tours, a way to bring

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