Actor Salman Khan has asked the Delhi High Court to protect his personality and publicity rights. The Delhi High Court will hear his petition on Thursday, where Salman Khan is asking for full legal protection against the unauthorised use of his personality traits. This move adds to the growing number of public figures turning to the courts to stop the misuse of their identities, especially with the rise of digital media and artificial intelligence.

Salman wants the Court to stop several named and unnamed people from using his name, image, voice, likeness, dialogues, mannerisms and other parts of his persona without permission. He says that many platforms and groups have used his identity without his consent, which could mislead people, lower his brand value and seriously harm his commer

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