“Testing the market digitally” has almost become a cliché. Where brands once opted for a selection of retailers or even a first store, digital is now seen as a gateway to international markets. But while online activity can be managed from the domestic market, turning it into a profit centre means sidestepping a few pitfalls. This was highlighted by Mathieu Grodner, president of Simone Pérèle , who shared his experience, alongside experts Rémy Daguillard of Stellae and Basile Ricordel of Global-e, at the Welcome on Board event, organised by the various federations and professional committees for economic development both in the fashion sector and dedicated to exports.

For the head of the premium lingerie brand, digital provided a complementary solution to its international brick-and-mor

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