Summary • BAPE opened its first all-white concept store at 1881 Heritage, Hong Kong • The location also introduces the BAPE CAFE!?, marking the brand's first full-service dining concept in the city • The store opened on October 25, but the café will unveil December 12

BAPE has inaugurated a landmark retail space in Hong Kong, unveiling its first-ever all-white concept store and café at the historic 1881 Heritage in Tsim Sha Tsui. This new space signifies a bold evolution of the brand's retail identity, consciously departing from its traditional, vibrant camouflage aesthetic. The two-floor store occupies a prominent position within the main building, respectfully integrating its contemporary design with the site’s colonial architecture.

The interior design executes a dramatic shift,

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