The NFL commenced on Wednesday the P.R. push in advance of what could be the next work stoppage for NFL officials.

The NFL Referees Association has opted not to participate in the the freshly-launched battle for the hearts and minds of football fans.

Via Kalyn Kahler of ESPN.com, NFLRA executive director Scott Green declined to comment on an internal memo distributed internally (and externally) by the league on Wednesday.

“We look forward to discussing that with them,” Green told Kahler. “It’s not really helpful to do it by way of the media at this point.”

It’s even less helpful to allow the NFL to fill the void with its own spin, which already includes claims that the league “strive[s] for excellence” in officiating, and that the goal is to “improve the performance of game off

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