Bridal outfits are carefully selected, expensive and usually only worn once. But this wasn't always the case . Now modern consumers are looking for ways to wear these special pieces again. London-based bridal brand The Own Studio have partnered with a dye specialist in Scotland to help give their wedding dresses a second life. CNN followed the journey of one dress through this delicate process, costing upwards of $1,300. 3:11 • Source: CNN

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