The International Cricket Council has finalised a global partnership with AB InBev, naming the brewer the Official Beer Partner for all major ICC events beginning in 2026. Budweiser 0.0 will anchor the association in India, with other AB InBev brands activating in Europe and Africa.

The partnership will cover ICC men’s and women’s tournaments through 2027, including the ICC Men’s T20 World Cup 2026, the ICC Women’s T20 World Cup 2026, the ICC Women’s Champions Trophy 2027, the ICC World Test Championship Final 2027 and the ICC Men’s Cricket World Cup 2027.

ICC CEO Sanjog Gupta said: "Cricket is one of the world’s most loved sports with more than two billion fans and ICC events are its largest platforms for passion, while AB InBev has been at the forefront of creating experiential activat

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